Wix

Wix MCP Server

Transform your AI development workflow with the official Wix MCP Server. Seamlessly integrate Wix's business solutions with ChatGPT, Claude, and other AI assistants through natural language prompts. Build eCommerce sites, manage bookings, process payments, and deploy web applications using AI coding assistants.

The official Wix MCP Server enables users to build web apps for a range of business solutions by serving as a bridge between MCP-compatible AI clients and Wix's robust headless infrastructure using natural language prompts. This revolutionary server transforms how developers and business owners interact with the Wix platform, making it possible to create production-ready websites and manage business operations through simple conversations with AI assistants.

What is the Wix MCP Server?

Wix provides a Model Context Protocol (MCP) server that allows you to work with Wix tools and services in your chosen AI client. By configuring the Wix MCP server, you enable your client to search the Wix documentation, write code for the Wix platform, and make API calls on Wix sites.

MCP lets AI talk to Wix as if it were an API built for models, not humans. Setup is copy‑paste simple but choose a capable LLM for smooth sailing.

Key Capabilities & Features

🔧 Comprehensive Tool Suite (12 Tools)

• WixREADME: Essential first-step tool providing foundational context
• Documentation Search: Access Wix Design System, REST API, SDK, Build Apps, and Headless documentation
• Site Management: Create, update, publish, and manage Wix sites
• API Integration: Direct API calls to Wix services with built-in error handling
• Support & Feedback: Integrated feedback system for continuous improvement

🚀 Business Solutions Integration

These powerful tools include inventory management, staff scheduling, secure checkouts, ticketing, a flexible CMS, and more. It also offers built-in CRM capabilities to capture and manage leads, such as through forms, and comes with comprehensive back-office management as part of the Wix ecosystem.

🛡️ Enterprise-Grade Security

The Wix MCP Server is monitored 24/7/365 by our team of experts in the Security Operations Center and meets all of Wix's security standards which are factored into the design process of our products.

Primary Use Cases

For Developers:

• ChatGPT Custom Connectors: Seamlessly integrate Wix functionality into ChatGPT workflows

• Claude Custom Connectors: Build sophisticated web applications using Claude's AI capabilities

• Rapid Prototyping: Headless scaffold inside Cursor: 10 minutes from first prompt to compiling React. Call it forty‑five minutes from blank slate to a working headless front‑end—plus a brand‑new Wix store humming in the background.

• API Code Generation: The Wix MCP trains the client to generate correct examples and flows for working with Wix APIs. The AI client generates some JS code showing how to block a member using the Members API.

For Business Owners:

• No-Code Site Creation: No‑code tasks (create sites, coupons, collections) already feel like wizardry.

• E-commerce Management: Apply discounts, manage inventory, create booking services

• Content Management: Add blogs to sites that let your users improve SEO performance and create communities. They can keep content organized with tags and categories and control editorial processes with assigned roles for writers.

For Agencies:

Moreover, it is designed to cater to various user groups, including freelance web developers, agency teams, in-house development specialists, and AI automation experts.

Target Audience

Primary Audience:

• Web Developers seeking AI-powered development tools
• Business Owners wanting to manage Wix sites through AI assistants
• Digital Agencies building client solutions faster
• AI Automation Specialists creating sophisticated workflows

Secondary Audience:

• Freelance Developers looking to accelerate project delivery
• Startup Founders needing rapid MVP development
• E-commerce Entrepreneurs managing online stores
• Content Creators building community-driven websites

Getting Started

Server Configuration:

• URL: https://mcp.wix.com/sse
• Total Tools: 12 specialized functions
• Compatible Clients: Claude Desktop, Cursor, Windsurf, ChatGPT (with MCP support)

Setup Process: 1. Paste this code in your preferred LLM to set up the Wix MCP Server. Paste the configuration in your preferred AI assistant to set up the Wix MCP Server.

1. Authenticate with your Wix account

Enter your prompt or use one of these examples to generate code.

Sample Prompts for Maximum Effectiveness

E-commerce Management:

"Apply a 15% discount to all products on the site Party Costume Store for 1 week starting from today." Expected AI response: The AI client creates a coupon giving customers a discount for 15% off all products.

Data Management:

"Create a data collection called Contact Labels on my site with 3 columns: name (string), email (string), label (string). Encrypt the name and email fields as PII."

Site Operations:

"Install Wix Blog for me on the site The Travel Writer." Expected AI response: The client installs Wix Blog on the requested site. "Publish the site The Travel Writer." Expected AI response: Publishes the site The Travel Writer.

Why Choose Wix MCP Server?

Competitive Advantages:

• Zero Learning Curve: Developers can operate directly from familiar Integrated Development Environments (IDEs), minimizing the need for manual integration and extensive documentation.

• Production Ready: This enables anyone—from developers to business owners— to deliver production-ready Wix business solutions seamlessly through AI coding assistants and LLMs.

• Cost Effective: Developers can start coding with the MCP at no cost with the option to upgrade to a Premium Plan for extended functionality for business operations.

Future-Proof Technology:

"As we step into the world of LLM-powered code generation, the quality and completeness of our APIs become one of our most important assets. Developers can now easily generate code that seamlessly integrates with Wix's infrastructure, ensuring efficiency and reliability."

The Wix MCP Server represents the future of web development, where natural language becomes the primary interface for creating sophisticated business solutions. Whether you're building a simple landing page or a complex e-commerce platform, this server transforms hours of coding into minutes of conversation.