Webflow

Webflow MCP Server

The Webflow MCP (Model Context Protocol) server is a powerful integration tool that connects AI assistants like ChatGPT and Claude to Webflow's comprehensive suite of website management capabilities. This official Webflow MCP server enables developers to build faster with Webflow's APIs using LLMs, connecting directly to site data, accessing collection schemas, generating functional code, and solving development challenges with context from Webflow projects

What is the Webflow MCP Server?

The Webflow MCP server provides tools that enable AI agents to access real-time information about your sites, collections, and other objects, enabling more accurate and contextual code suggestions and troubleshooting

As part of the Model Context Protocol ecosystem - an open standard for connecting AI assistants to systems where data lives - it helps frontier models produce better, more relevant responses

Key Capabilities & Value Proposition

The Webflow MCP server offers 26 comprehensive tools that enable complete website management through AI assistants:

CMS Collection Management

• Dynamic Collection Operations: Create, list, and manage CMS collections with full schema control
• Field Management: Add static fields, option fields, and reference fields to collections
• Content Management: Create, update, publish, and delete collection items in real-time
• Live Publishing: Direct-to-live site publishing capabilities for immediate content updates

Page Management & SEO

• Page Operations: List, retrieve, and update page content and metadata
• SEO Optimization: Manage page settings, SEO metadata, and Open Graph data
• Content Updates: Modify static page content across multiple locales
• Publishing Control: Manage page publishing status and visibility

Site Administration

• Site Management: List accessible sites, retrieve detailed site information
• Publishing Control: Publish site changes to specified domains
• Script Management: Register, apply, and manage site-wide scripts
• Multi-site Support: Handle multiple Webflow sites from a single integration

Primary Use Cases & Target Audience

Web Developers & Agencies

• Automated Content Workflows: Streamline content creation and publishing processes
• Client Site Management: Efficiently manage multiple client websites through AI assistants
• Development Acceleration: Generate functional code with real-time Webflow context
• SEO Optimization: Automate metadata management and SEO best practices

Content Managers & Marketers

• Content Operations: Bulk content updates and publishing workflows
• Campaign Management: Dynamic content creation for marketing campaigns
• Localization: Multi-locale content management and updates
• Analytics Integration: Combine content operations with performance tracking

Enterprise Teams

• Workflow Automation: Complex, multi-step website management processes
• Team Collaboration: Standardized processes across development and content teams
• Compliance Management: Automated content review and publishing workflows
• Integration Ecosystem: Connect Webflow operations with existing business tools

Remote MCP Server Architecture

The Webflow MCP server operates as a remote server accessible at https://mcp.webflow.com/sse, using OAuth authentication to securely connect to your Webflow sites . Unlike local MCP servers, this remote architecture makes it accessible on the Internet, allowing people to sign in and grant permissions using familiar authorization flows .

Supported AI Platforms

ChatGPT Custom Connectors

• OpenAI Agents SDK: Full MCP support enabling use of MCP servers to provide tools to Agents

• Custom GPT Integration: Direct integration with ChatGPT for Webflow operations

• Workflow Automation: Complex multi-step Webflow tasks through conversational AI

Security & Authentication

The MCP server uses OAuth authentication, automatically opening a browser window for secure site authorization. This ensures secure, reliable connections with built-in authentication while maintaining enterprise-grade security standards.

Future of AI-Powered Web Development

Building remote MCP servers like Webflow's brings services into AI assistants and tools used by millions, with major companies actively building MCP servers and new agent-first, MCP-native businesses emerging.

The protocol's rapid adoption by OpenAI, Google DeepMind, and major development tools suggests growing consensus around its utility, becoming increasingly common in software development environments.